Last month, the Democrat Congressional Campaign Committee (DCCC) sent out a fundraising letter for the Florida 13th Congressional Special Election to support their candidate Alex Sink. This Congressional race, where Democrats outspent Republicans on television by a 4 to 1 margin, centered on the Affordable Care Act. Sink promised to reform Obamacare whereas Tea Party inspired Republican challenger David Jolly (R-FL 13th) advocated outright overturning Obamacare.
After Jolly won the Special Election, the National Republican Campaign Committee (NRCC) had some fun doing red pen edits on this DCCC messaging missive.
Democrats could not stop spinning the Sink hole. DNC Chair Rep. Debbie Wasserman Schultz (D-FL 23rd) sounded like Baghdad Bob in her spin control for the loss on the race.
|[L] DNC Chair Debbie Wasserman Schultz (D-FL 23rd) [R] Baghdad Bob|
Undoubtedly, Democrats will follow an Alinskyite approach to campaigning, demonizing an archtypical opponent, be it the Koch Brothers or House Speaker John Boehner (R-OH 8th). But even after ad hominen attacks and class warfare campaigns, Democrats will need a positive message. The minimum wage hike is more of a minor wedge issue which pays off its union support (by raising pay scales for all unionized employees) but it will need an overarching issue.
After the results from the Florida 13 Special Election, it will be interesting if they double down and remain all in by running on Obamacare elsewhere. It could be, as national Democrats are encouraging Ms. Sink to run again against Jolly in the November General Election. Maybe that is a hangover from Sink's jolly concession speech.