Apple engenders an almost fanatical level of loyalty from its consumers. ATT solidified its market position as a strong second in the US cell phone market by being the exclusive of the iPhone for years when it first came out. But now, nearly every cellular carrier, including MVNOs like Virgin Mobile and Ting can offer their customers the iPhone without the iron clad two year contract, albeit without a handset subsidy.
Since Apple is a vertically integrated company, meaning that they control the design and manufacturing of phones, the marketing of the handsets as well as vet any software on their devices, everything goes through Cupertino. So one pays a premium for an Apple device, the software tends to be more expensive (because it is programmed in house or needs to be customized for Apple). Nearly all computer peripherals needed come from Cupertino. Apple wants to care for its own products (with so called geniuses) with exclusive (and more costly) insurance and care programs. In addition, they wanted to corner the market on media, by forcing media purchases through I-Tunes which used to lock it with DRM. Now it just makes it extremely inconvenient to take it out of i-Tunes.
Indubitably, Apple produces or popularizes innovative products. The GUI interface was iconic (sic) in inspiring other O/S's (such as Windows). Apple may not have invented the i-Pod, but it became widespread through their product. The i-Phone spread like wildfire amongst tech types because it was a stylish smartphone. The SIRI interface took consumers closer to having a cyber personal assistant. But other companies have caught up and offer more economical choices with more real world flexibility than Apple offers (like replacing batteries, adding SD memory, accessing internet sites, not being forced to buy into i-Tunes, etc..).
It is an interesting phenomenon that those in the Apple cult not only look down upon those who refuse to join the Apple cult but they also savagely turn on Apple enthusiasts who do not have the latest and "greatest" products.
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While the parody video is a reductio ad absurdum, it typifies the mindset of many in the Apple cult, who can not appreciate that what works for them may not be alright for others. This device devotion to the i-Phone despite better alternatives was satirized in certain scatalogical satirical videos.
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