Thursday, December 6, 2012

Book Review--APE: Author, Publisher, Entrepreneur

PE: Author, Publisher, Entrepreneur-How to Publish a Book (2012,  Nononina Press, 314 pages)  by Gary Kawasaki and Shawn Welch is breezy book which details the trials and tribulations of publishing a book.


Kawasaki’s inspiration for writing APE stems from his difficulty even as an established author to get 500 promotional e-books authorized while working through a traditional publisher and the I-Tunes store.  Friends suggested that Kawasaki investigate the advantages of self-publishing.  Alas, self-publishing is not as easy as just cranking out a manuscript, uploading it to an on-line seller and raking in the profits.


Kawasaki is an enthusiastic proponent of what he terms artisanal publishing (self-publishing).  Artisanal publishing requires greater involvement by the creator of the book but also allows for more control and greater profit potential (albeit without the traditional publishing “Advance Fee”).  


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