Thursday, October 31, 2013

Obamascare Video -- Haunting the District of Calamity

Senator Ted Cruz (R-TX) continued his campaign to #MakeDCListen by releasing a video which tells the scary truths about Obamacare.

The video "ObamaScare--It's Coming to a Mailbox Near You" is remarkable for several reasons.  Cruz did not end his efforts to oppose Obamacare after his 21 hour plus hour quasi-filibuster from late September.  Nor is Senator Cruz taking his cues from Senate Minority Leader Mitch McConnell (R-KY), who cut a backroom deal with Senate Majority Leader Harry Reid (D-NV)  for a short-term Continuing Resolution and Debt Ceiling Hike with no quid pro quo.  Moreover, McConnell promised not to use the prospects of another government shut down as the next deadline approaches.

Through this ObamaScare video, Cruz continues to point out the real world consequences of Obamacare implementation, specifically skyrocketing premiums for lesser coverage and people losing their current health insurance.

Senator Cruz is capitalizing on social media to get the message out, rather than relying upon the liberal elite media (a.k.a. the Lamestream Media).  The message is timely, full of pop reference (horror movie motifs) and is well produced.  This ObamaScare video seems more like infotainment which people want to share.

This ObamaScare social media strategy is in stark contrast to  the blitz of bludgeoning gubernatorial ads for Virginia Democrat Terry McAliffe (D-VA) which have been blanketing the airwaves between-the-beltways.  While these patently political hit pieces may lower the female vote for Ken Cuccinelli (R-VA), but it is not a message which viewers are eager to share.

In the District of Calamity (sic), it is not unusual to see multi-media ads throughout the year about legislative initiatives.  These ad often run on news and politically oriented radio stations, some local segments of cable news channels and early evening local access time.  Normally, the commercials are produced by monied interests who are using wholesale marketing to achieve their objectives by ginning up constituent calls.  What is different about Cruz's media blitz is that it is a Senator at the helm to generate public support on legislation.

In the run up to the fiscal new year, Senator Cruz inspired radio ads ran on conservative talk radio.  In addition, Cruz made many media appearances to market his message. Now Cruz is continuing to share the public policy landscape through viral social media.

Those who haunt Cocktail Parties in the District of Calamity should not be scared of the fancy Halloween decorations in Georgetown.  The lead title to the ObamaScare title is "Brought to you by Congress". Cocktail Party types should be frightened of a back bencher who they thought was the walking dead after his filibuster fizzled.  They thought Cruz could be buried by backroom deals and bad press.  Yet the ObamaScare viral video shows that he may rise again and be more powerful than before.

The Cocktail Party crowd should be afraid, very afraid.  But not of a
zombie attack between the beltways, as Zombies feed on brains and they know better than to feast in the District of Calamity (sic). But at some time, they will have to return to their home districts.  At that point, Katey bar the door.

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