Saturday, July 6, 2013

Some Scrutinizing of Software Subscriptions

Adobe has announced that it will stop selling its popular Photoshop program.  But Adobe is not abandoning its Creative Suite software, it is evolving into a subscription model on the Creative Cloud.  While Adobe will continue to sell Adobe Creative Suite 6, it plans no future releases on store shelves, but one will have to subscribe on a monthly or annual basis.  Despite Adobe’s  Creative Cloud conceit, subscribers will still have to download the software and run it locally but a subroutine will check to make sure the subscription is current every 30 days. 


Adobe offers an array of pricing, depending upon which version of Abobe Creative Suite Sofware one currently owns, how many Creative Cloud programs a prospective subscriber wants to use, whether one springs for the annual payment and if you are a student or educator.  It is reasonable to expect that a consumer will pay $30 a month for the privilege of using Adobe Creative Cloud Photoshop software or $240 per year.  But by paying full freight of $50 a month or $600 a year, photogs get access to the newest versions of Photoshop, Illustrator, Lightroom, Dreamweaver and Premiere Pro

It is a reasonable surmise that most software consumers upgrade every three years, either prompted by an update with killer new features or in conjunction with an Operating System upgrade.  Keeping this informal update cycle in mind, a dedicated Adobe user would pay slightly more on a three year basis for the sticker price for the current price of Adobe Photoshop and have access to many other creative suite programs and have immediate updates.  This sunny scrutiny ignores that few individuals actually pay the MSRP for software, as there are upgrade discounts, volume discounts etc.  If one opts for a month-to-month payment plan, the frugal consumer inclinations are costly and will cost around 1 ½ times the cost of a current version of Photoshop.


As Adobe Photoshop is an expensive piece of software, its market niche is professionally driven with some prosumer outreach.   Professionals swear by Adobe Photoshop and be resistant to switch from the tried and true unless Adobe outprices itself or the software abilities denigrate.  Shutterbugs who are not professionally invested in Adobe Photoshop may find the monthly or yearly fees may start to find other photo-editing alternatives like ACDSee or Corel PaintShopPro, both of which can work with RAW photos. 

Photoshop fans who are upset about the Adobe Creative Cloud software subscription have organized an online petition which has gathered over 35,000 signatures in protest.  New York Times Technology Reporter David Pogue believes that the protest is an effort in futility because Adobe will make money off of the software subscription scheme, even if it loses customers as it banks user fees on a monthly or annual basis and precludes some Photoshop users from skipping a version upgrade.



No comments:

Post a Comment